MBA in Digital Marketing

Digital marketing practices allow businesses to boost their sales exponentially by making them more visible and accessible to more consumers who are already looking for the product and services in that niche.

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products.

Skills Required Digital Marketing managers

Paid search, Search engine optimization, Content marketing, Social media marketing, Email marketing, Mobile marketing, Marketing automation are some of the key skills that an Digital Marketer should be well versed with.

Jobs available in Digital Marketing

  • Digital Marketing Executive/Manager
  • Social Media executive
  • Performance Marketer
  • PPC Specialist
  • SEO Executive
  • Data Analyst
  • Digital Marketing Specialist/Strategist

The University welcomes applications from all the aspirants who have completed their Higher Secondary Examination (HSC) in any discipline from any recognised university or an equivalent degree recognised by the University Grants Commission with minimum of 35% marks.

Career Path in Digital Marketing field

Like any other profile in industry, one with right years of experience and knowledge in the field of digital marketing can grow exponentially in profile from executive, manager to CMO.

Job Profile For Digital Marketing

A digital marketer is responsible for using a variety of digital channels to generate leads and build brand awareness. Beyond this, a digital marketer must also use measurable analytics to identify weaknesses and find ways to improve performance across these channels. In this role, you can be responsible for all aspects of a company's digital strategy or just focus on one.

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